Celebrity for the week ending
Saturday, 24 January 2009

Teddie Gerard (1892-1942),
Argentinean-born American actress and singer,
in A to Z, a revue by Dion Titheradge, Ronald Jeans and Helen Trix,
with music by Ivor Novello and Helen Trix,
produced at the Prince of Wales's Theatre, London, on 11 October 1921.
Miss Gerard joined the cast in January 1922.

Teddie Gerard
Teddie Gerard as she appeared in A to Z

(photo: unknown, London, early 1922)

'The Finest Fashion Creation on the London Stage.
'Miss Teddie Gerard, wearing a costume that has created a furore in London. Its lavishness and beauty has been the topic of much conversation by all who have witnesses the stage production A to Z, in which Miss Gerard appears. The gown is of gold cloth, decorated with pearls and diamonds, while the head-dress has long ear-rings set with diamonds that reach to the shoulders. This costume alone costs more than the agregated cost of the costumes of an entire chorus.'
(uncredited press caption, USA, 5 February 1922)

'Teddy [sic] Gerard, Famous Actress, Whose Back Vies in Contour and symmetry with the Reigning Favorite Backs of the London Stage.
'. . . Delysia's back, it is said, figures all the way through the book from which her play was adapted. Teddie Gerard is another owner of a bewitchingly fashioned spine and she is exhibiting it to best advantage at the prince of Wales Theatre. . . .'
(Dr. Millard, 'I Wish I Could Make Beautiful Backs a Fashion,' San Antonio Evening News, San Antonio, Texas, 20 October 1922, Magazine Section, p. 5)

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© John Culme, 2009